5 Design Principles for a Better Looking Website

Principles of effective visual communication

A good website should follow some principles of effective visual communication to make it more attractive and user-friendly. While the use of colors, images, and typography are important, so are other design elements. Using the principles of composition, grid, and alignment, you can make your website look more cohesive and organized.

One of the best examples of how visual elements work is the Nike logo. This brand has a logo that combines a slogan with a symbol that conveys its message. For example, the “Just do it” slogan on the Nike logo conveys a message about the company.

Principles of visual hierarchy

Visual hierarchy is a design principle that helps you create a hierarchy that draws the viewer’s eye. Typically, the most important element on a page should be the largest, such as a headline, company logo, or message. Subsequent elements should be smaller and more subdued. This principle also helps you to create a flow in your design, ensuring that your visitors can find the information they need at a glance.

The principles of visual hierarchy help you lay out elements on a web page based on their importance, and can also help you create a more appealing, effective website. By focusing on the most important elements, you can ensure that your visitors are able to digest your design in the order in which they’re most likely to respond. Using visual hierarchy, you can create an effective design that’s pleasing to the eye, and also increase conversion rates.

Use of fluid layouts

Fluid layouts have several benefits for web designers, but they come with their own set of drawbacks. First, they reduce the control that a designer has over what users see on their screens. Fluid websites scale up and down according to screen size, and they require less resources. In addition, users who are using small viewports may find it difficult to read certain content.

Fluid layouts also make it easier to make a web page compatible with different screen resolutions. For example, a website using a two-column layout may appear crowded on smaller screens, while a three-column layout may look stretched on larger screens. A fluid layout eliminates the need for horizontal scroll bars. This makes the site easier to maintain and more compatible with various screen resolutions.


One of the most important aspects of web design is readability. This quality determines how people process information on a website. A website with poor readability may send inaccurate messages and discourage online interactions with a brand. Good readability is achieved through the use of simple words and shorter sentences. The following are some ways to improve readability on your site.

The average person in the US can read a seventh or eighth-grade-level text, and most people can understand text written for an eleven-to-13-year-old. As users become more comfortable with your writing, they will be able to filter out jargon and fancy vocabulary and focus on resonant, easy-to-understand words. A test called the Dale-Chall test can help you test your writing for readability.


The usability of a website is important to ensure that users can easily navigate and complete tasks on it. It should minimize the amount of time users take to perform tasks and find new features. It should make it easy for users to correct errors and return to the site after experiencing an issue. If the usability of a website is low, visitors will probably move on to another site.

Usability can help a website get noticed by search engines so using a hosting reseller becomes important. If users have an easy time finding information, it will be easier to convert visitors into customers. It can also lead to an increased number of registered users and customer leads. High usability designs guide users through the easiest route and accommodate user limitations. To achieve this, designers should try to mimic the real world and make their designs as easy to navigate as possible. They should also present only one primary action per screen.

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